![]() Nirvana had recently recruited Dave Grohl, a thunder god of a drummer, and the producer Butch Vig captured the intensity of the three-piece playing at full tilt. Nevermind’s success was partly due to its sound. The press dubbed him the “spokesman of a generation”, a position he never wanted but continued to occupy long after his suicide two years later. ![]() Nirvana got the Rolling Stone cover and the acclaim. But the LP and its lead single “Smells Like Teen Spirit” quickly exceeded the expectations of Geffen, the major label Nirvana had recently signed to, and in January 1992, the album reached number one on the Billboard chart, supplanting Michael Jackson’s Dangerous. ![]() The album was released on 24 September 1991, with a wryly anti-capitalist cover – an underwater shot of a naked baby reaching for a dollar bill on a hook – and little marketing or airplay (“I can’t understand what the guy is saying,” radio programmers initially complained). The title did not stick – “Sheep” became Nevermind – but Cobain’s predictions were not far off. SHEEP.” The band were, his pun-filled ad read, “No 1 on billbored top 100 for 36 consecutive weaks… 2 times on the cover of Bowling Stoned, Hailed as the most original thought provoking and important band of our decade by Thyme & Newsweak”. Alongside it he scribbled promotional material for the album: “NIRVANA. The 22-year-old Cobain, who was living with his girlfriend Tracy Marander in Olympia, Washington, sketched in his journal a money-making scheme for him and Nirvana’s bassist Krist Novoselic: a flyer for “Pine Tree Janitorial Service”. ![]() Their debut, Bleach, had been well received on its release the year before, but their indie label Sub Pop was broke, as was the band. In 1990, Kurt Cobain was working on songs for Nirvana’s second album, “Sheep”. ![]()
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